CTO at Immersive. Bullish on AI, disciplined about outcomes. Still building.

About

I’m CTO at Immersive, where I lead technology and engineering through what I think is the biggest shift in how software gets built in a generation.

Over nearly 20 years I’ve gone from Android developer to CTO, growing teams from a handful of engineers to 180+. I led core product engineering at Babbel, was CTO at CoachHub, where we launched AIMY, the first conversational AI career coach, and now lead engineering at Immersive, which lets organisations test people, processes and AI agents against realistic attacks. The details are under Experience.

I’m convinced AI changes the game. I’m also convinced most of what’s said about it is untested, which is why I measure. AI speeds up delivery and, done right, lifts quality. What it won’t do is fix your product-market fit or tell you what’s worth building.

That’s the thread through everything I write: as execution gets cheap, clarity and leadership decide who wins. I write about what I learn at Immersive and from my own experiments, including where I’ve changed my mind.

Latest research

Most of what I write is the series Ask your own repository: methods a team can run on its own repository to decide how much of its delivery to hand to AI, each tested on public data first.

New posts arrive in the RSS feed and on LinkedIn. Hands-on experiments live on GitHub.

Contact

Reach me on LinkedIn. Based in Berlin.